Mediamorphosis

by Koree S. Monteloyola

 

Digital convergence of news media was called "Mediamorphosis" by researcher Roger Fidler. He actually published a book entitled, "Mediamorphosis: Understanding New Media", wherein he gives the 6 fundamental principles in mediamorphosis (page 29).

  1. coevolution and coexistence
  2. metamorphosis
  3. propagation
  4. survival
  5. opportunity and need
  6. delayed adoption

According to the definitions of propagation and survival:

"Emerging forms of communication media propagate dominant traits from earlier forms. These traits are passed on and spread through communicatory codes called languages. While survival states that all forms of communication media, as well as media enterprises are compelled to adapt and evolve for survival in a changing environment. Their only other option is to die."

Based on these assumptions and from what we are already experiencing, methods in gathering information is almost the same, what's noticeable are (1) broadcasters and journalists are provided nowadays with multi-purpose devices like smartphones or PC tablets, so they can publish news via different technologies and (2) how they broadcast news, again they have their laptops or PC tablets so they can also check real time news from other websites.

In terms of producing devcom materials for print and radio, we would often see and hear URLs of websites, this is considered as brand extension in order to promote news from their own sites (online version) or other 3rd party sources like Twitter or Facebook.

In reality, traditional media would not be lost in this technological synergy. I believe that the process in gathering news, designing or layouting of magazines or newspapers, are also applied when creating webpages. The target audience is still the same, what's really changing is the transfer from a physical form (in this case, paper) to virtual form.

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